Christopher August

If you don't believe social media has an effect on your business, think again! It doesn't matter whether you're a B2B or a B2C establishment: social media platforms are how people find out about your business and get an impression. Your social media presence everything to do with whether or not your business will grow aggressively or keep treading water. The days of finding out about a business by coming across a page in the phone book or being greeted by a newspaper spread are gone. Social media can and will change the face of your business, and it's up to you to put the power of social media engagement into your hands. The days of customers passively looking at your ads in the newspaper are over. Current Trends and Growth Rates for Social Media There are currently approximately three billion internet users around the world. That's about 45% of the world's population. Of that three billion, 2.1 billion of them have social media accounts with Facebook at the...

You’ve surely seen the word “GIF” or heard of an animated GIF before but what is a GIF and what does it do? GIF is an acronym that stands for Graphics Interchange Format. GIFs are essentially moving images and these moving images have revolutionized today’s most popular social media platforms such as Facebook and Twitter. If you’ve ever wondered how to engage more users on social media, GIFs may be part of your solution..... *GIF Credit- Giphy WHAT’S MAKES GIFS SPECIAL? As moving images, GIFs  serve as interactive engagement tools extended from you to your audience. Instead of long, drawn-out responses, many modern texters, tweeters and Facebook posters prefer to just respond in emoji or meme form. GIFs are an upgrade from this as they move in a manner similar to video files but with much smaller file sizes. Thousands of new GIFs are created every single day from buzzworthy moments in pop culture and you can even use websites or software to create your own. WHAT IS THE ...

There's a lot of buzz about content marketing: after all, over 4.6 billion pieces of content are created per day! Content marketing actually isn't as young as other forms of digital marketing and has interesting history. It goes as far back as the Jell-O recipes as a means to sell the product. Content is how brands develop a voice by telling stories, whether these stories are entertaining, inspiring, timely, helpful, or some combination of the above. Blogs, site copy, e-books, stories, tutorials, guides, recipes, and so much more can be part of your content strategy. Why Do I Need Content Marketing? PROVIDES QUALITY LEADS Content strategy is integral in the digital age to both engage your current customer base as well as gain more leads.  B2B companies that have regularly-updated blogs generate 67% more leads than companies that don't, and 70% of consumers prefer getting to know a company via its blog posts, articles, social media posts, and other content that com...

Social media is extremely important to your business. It's demonstrative of your brand voice and how you face the public, and effectively using social media is how you can find followers who could convert into paying customers. Depending on your product and point of view, it can even be fun! But if there's one thing that anyone can agree on when it comes to social media, it's that it can become extremely time-consuming. When you've got a time-consuming obligation like social media management, it's important to outsource it to a skilled social media manager. Here's why you should do just that..... ARE YOU POSITIONING YOUR BRAND FOR FUTURE GENERATIONS? Social Media Experts Know Exactly How To Find Your Target Demographics Targeting your demographics is tricky given the billions of people who use social media platforms. Social media professionals know what they're doing when it comes to drawing extremely targeted traffic to your website through social...

Web Design/Development That Positions Your Business For Long-Term Success When it comes to web design, one size rarely fits all. In order to create a website that is as beautifully designed as it is functional and optimized for all viewers, on all devices,  you will need a website that is designed to attract, creates stickiness, converts, and keeps users coming back! SO WHAT DOES THIS LOOK LIKE? To start, it is responsive, meaning that your website is designed in such a way as to offer a great user experience no matter what device it is viewed on. If you've ever viewed a website on your smartphone that was clearly not designed to be viewed on smaller devices, you've witnessed first hand the importance of responsive web design. With more and more people relying on their smartphones and tablets as their primary web-surfing device, it's now more crucial than ever to have a website optimized all variety of devices.  THERE IS A SECOND PART OF EFFECTIVE DESIGN... One ...

Social media is incredibly important to your business Whether you're a solopreneur, the owner of a local bakery, or the VP of marketing at a Fortune 500 corporation. Social media is a little over a decade old but didn't rise to prominence as a way to promote a business until the late 2000's.  Here's why social media presence and management is direly important for your business. It's simply a way for people to find you.  No one can visit your website or physical location if they don't know how to reach you. Social media presence and interactions will be among the first things that come up in a SERP (search engine results page.) Someone can simply find out about you through someone's Twitter or Facebook feed instead of an organic search, as well. Social media can be a fun way to find new prospects and customers.  Nothing on social media ever truly dies but it is a little more flash in the pan than email marketing, and can be used for both inbound ...

Before we get into differences about how SEO (Search Engine Optimization) used to work versus how you can excel in today’s version of SEO, it is important to touch up on what SEO is. SEO refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your brand, your product, or your service via search engines like Google, Bing, and Yahoo.  OLD SEO So in regards to the old way of SEO, there were only two objectives to reach a higher rank on search engines. There were on-page SEO and off-page SEO. In other words, your on-page SEO meant covering your webpage with keywords and off-page SEO meant blasting the internet with links to your website wherever you could. It was like a game against the search engines. The name of the game was quantity. The content on websites was directed only at search engines, not at searchers. NEW SEO In the new day of SEO, it is all about ho...

When running a business, the only way to compete with the Walmarts and the Amazons of the world in today’s time is to have your niche. Whether it is better customer service or a certain expertise, you have to have something that puts you above the rest.   As a locally owned digital marketing agency, we can offer you a more cost effective solution at a higher rate of quality.  The reason we succeed is because we give you all the attention that you need and have methods and the experience that are proven to work for your business. ATTENTION We are a relatively small marketing agency. We are cost effective and give you the attention that you need. We love to meet with our clients regularly to get their opinions on what they believe are important to their customers and the brand that they want to portray. We do thorough research on what demographic of customers that our clients are reeling in so we can market to the demographic that suits their business.  We are never ...

Being a local digital marketing agency in Indianapolis, we know that reading on the mobile web can be a slow, clunky and sometimes a frustrating experience - but it doesn’t have to be that way.  The Accelerated Mobile Pages (AMP) Project from Google is an open source initiative that allows for publishers to create mobile optimized content once and have it load instantly everywhere. What is the Accelerated Mobile Pages project? The Accelerated Mobile Pages (“AMP”) Project is an initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone – publishers, consumer platforms, creators, and users. Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to loa...

With the invention of  Twitter  came hashtags, short phrases or keywords used as a unique strategy for categorizing tweets and now a powerful tool in social media marketing. Hashtags will track and share any trending keywords you see fit for your business. This method has been adopted by other social platforms like  Facebook , I nstagram , and  Pinterest .  Starting in 2007, hashtags were only used as labels, marking messages or tweets. In 2009, Twitter began to hyperlink all hashtags in tweets. These links would send people to a social feed or community within that platform centered on the keyword at hand, linking their tweet with other peoples. The correct hashtags can make a brand better with something as simple as a four-letter word. Proper and relevant keywords mixed with consistent eye-catching tweets will be better position your message and brand for user interaction.  Hashtags brought a needed interaction between companies and their audienc...