Skip to main content

WHY SHOULD I USE CONTENT MARKETING?

There's a lot of buzz about content marketing: after all, over 4.6 billion pieces of content are created per day! Content marketing actually isn't as young as other forms of digital marketing and has interesting history. It goes as far back as the Jell-O recipes as a means to sell the product. Content is how brands develop a voice by telling stories, whether these stories are entertaining, inspiring, timely, helpful, or some combination of the above. Blogs, site copy, e-books, stories, tutorials, guides, recipes, and so much more can be part of your content strategy.

Why Do I Need Content Marketing?

PROVIDES QUALITY LEADS

Content strategy is integral in the digital age to both engage your current customer base as well as gain more leads. B2B companies that have regularly-updated blogs generate 67% more leads than companies that don't, and 70% of consumers prefer getting to know a company via its blog posts, articles, social media posts, and other content that comprises its brand voice than becoming familiar with their ads. 

GREATER PERMANENCE THAN OTHER DIGITAL MARKETING METHODS

From an SEO point of view, content is the best value for your money.  Content is forever. It will keep on driving traffic to your website even years after it's been posted, and it will rise in the search rankings if it's genuinely helpful instead of awkwardly stuffed with keywords. You can always retweet, repost, and revamp old content in addition to putting new content out there pertaining to the most cutting edge issues in your field.

HOW CAN I MEASURE MY CONTENT'S EFFECTIVENESS?

Are people sharing your content on social media, through email, and other means a lot? If so, it was effective! Content is meant to be shared. If you're getting more email list signups, social media followers, and leads interested in working with you as a result of the content you've put out there then your content strategy is working.
Read Over A Current Client Case Study And See How It's Impacted Her Bottom Line, HERE
Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

2018 social media trends...?

The new year is almost upon us yet again, which can only mean one thing: it’s time to look forward when it comes to social media, paying attention to all of the latest trends that will help guarantee that your 2018 campaigns get off on the right foot. Social media is likely to remain the most effective, cost-efficient and meaningful way to connect with your brand’s audience on a mass scale for the foreseeable future — these trends, in particular, will help you wield the full power of this revolution to your advantage. augmented reality has finally arrived Just a year ago, augmented reality seemed like it was still a long ways off as far as widespread adoption goes. Then, the iPhone X was released, and it brought with it a wide range of different features aimed at bringing AR to as many people as possible. Suddenly, AR is everywhere — which has compelling implications for your social campaigns in particular. We’re very close to an age where you can have your consumers project yo...
Post a Comment
Read more

Why Keyword Research Is So Vital In Digital Marketing?

This question “Why Keyword Research Is the Most Important Part of Digital Marketing ?” , actually baffles us from all the angles. My God this is the biggest question of all, Why? Well for starters we see two things in the title of the article. keyword research & digital marketing The truth is that the entire science of digital marketing is tied to keywords. Keywords are the holy grail of the digital marketing and digital mass communication systems. Nothing in the world of digital marketing would move without keywords. The audience and the marketers only have one thing to reach each other in the digital world and that's the keywords. Keywords are like addresses that you give out and seek to reach your destination online. Having the wrong keywords in your web presence is like sending the wrong address of your shop to your customers. Visitors will come but they won't serve any purpose, and the right ones will never reach you. It's that serious. See keyword res...
Post a Comment
Read more

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing  Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom f...
Post a Comment
Read more