WHY SHOULD I USE CONTENT MARKETING?

There's a lot of buzz about content marketing: after all, over 4.6 billion pieces of content are created per day! Content marketing actually isn't as young as other forms of digital marketing and has interesting history. It goes as far back as the Jell-O recipes as a means to sell the product. Content is how brands develop a voice by telling stories, whether these stories are entertaining, inspiring, timely, helpful, or some combination of the above. Blogs, site copy, e-books, stories, tutorials, guides, recipes, and so much more can be part of your content strategy.

Why Do I Need Content Marketing?

PROVIDES QUALITY LEADS

Content strategy is integral in the digital age to both engage your current customer base as well as gain more leads. B2B companies that have regularly-updated blogs generate 67% more leads than companies that don't, and 70% of consumers prefer getting to know a company via its blog posts, articles, social media posts, and other content that comprises its brand voice than becoming familiar with their ads.

GREATER PERMANENCE THAN OTHER DIGITAL MARKETING METHODS

From an SEO point of view, content is the best value for your money. Content is forever. It will keep on driving traffic to your website even years after it's been posted, and it will rise in the search rankings if it's genuinely helpful instead of awkwardly stuffed with keywords. You can always retweet, repost, and revamp old content in addition to putting new content out there pertaining to the most cutting edge issues in your field.

HOW CAN I MEASURE MY CONTENT'S EFFECTIVENESS?

Are people sharing your content on social media, through email, and other means a lot? If so, it was effective! Content is meant to be shared. If you're getting more email list signups, social media followers, and leads interested in working with you as a result of the content you've put out there then your content strategy is working.

Read Over A Current Client Case Study And See How It's Impacted Her Bottom Line, HERE

Comments

Top Local SEO Strategies Your Biz Can Benefit From?

At this point, the power of not only SEO but local SEO in particular is far too important to ignore. As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study. So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind. your best local seo strategies for the new year The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city,

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage.

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom finis

Christopher August

Search This Blog