Skip to main content

Is Socia Media Important For Your Business?

Social media is incredibly important to your business

Whether you're a solopreneur, the owner of a local bakery, or the VP of marketing at a Fortune 500 corporation. Social media is a little over a decade old but didn't rise to prominence as a way to promote a business until the late 2000's. Here's why social media presence and management is direly important for your business.

It's simply a way for people to find you. 

No one can visit your website or physical location if they don't know how to reach you. Social media presence and interactions will be among the first things that come up in a SERP (search engine results page.) Someone can simply find out about you through someone's Twitter or Facebook feed instead of an organic search, as well.

Social media can be a fun way to find new prospects and customers. 

Nothing on social media ever truly dies but it is a little more flash in the pan than email marketing, and can be used for both inbound and outbound digital marketing efforts. It's integral for finding new prospects by simply looking up relevant hashtags and following prominent accounts that have the kind of customers you want to have. But you can have a lot of fun in the process going by what's trending and getting creative.

Social media is a demonstration of your interpersonal and customer service skills. 

How business owners interact with their customers on social media is extremely public and you want this aspect to work in your favor. If a customer is unhappy, it's prime time to show off your customer service skills and people will see this. Happy customers can also tell you how much they like your business, and the more people talk about your business the higher your search ranking will be and the more likely people are to find you.

You can find out exactly what customers want

Social media is open and public. You can just ask a prospect what they'd like to see done differently or what other businesses are not giving them. So long as you sound friendly and approachable instead of sales-y, it's a great way to gain followers organically AND capitalize on what they want.
Learn how to use hashtags to your advantage, HERE

Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing  Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom f...
Post a Comment
Read more

3 SEO Mistakes To Avoid

In terms of website visibility and the ongoing success of your business, SEO (search engine optimization) is still one of the most powerful assets you have available to you in the modern era. Having said that, the SEO game in general is also constantly changing - the best practices of even a year ago are, by and large, woefully inadequate today. Because of that, there are a number of critical modern day SEO mistakes that you would do well to avoid at all costs. the keyword conundrum Gone are the days where SEO success was all about stuffing as many keywords into the copy on your website as possible. These days, not only is that an ineffective way to rank highly in search engines - it's also a great way to get you penalized by sites like Google, too. You must resist the urge to keyword stuff because any gains that you do see will be short-lived at best and the consequences of getting caught are far too severe to risk. Having said that, none of this means that keywords aren...
2 comments
Read more

Does having a social media presence have any direct impact on your search engine rankings?

If you were to ask that very same question on Google right now, the answer would be... questionable. Social media is a huge part of the work we do here at Christopher August and because of that, we can definitely confirm that producing unique quality content does, in fact, help your larger SEO efforts. Likewise, there are many ways that social media can actually have a profound impact on your overall organic search visibility. You just have to keep a few key things in mind, of course. social media drives traffic to your website Including links to your website on your social media platform can have a big impact on the amount of traffic you receive. If Google sees that people are visiting your site, it naturally improves your rankings as a result. Make an effort to keep your social profile as strong as possible and you'd be surprised by the difference this can make. The more natural traffic and engagement you drive to your site, the better the res...
2 comments
Read more