Skip to main content

Top Local SEO Strategies Your Biz Can Benefit From?


At this point, the power of not only SEO but local SEO in particular is far too important to ignore.


As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study.

So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind.
your best local seo strategies for the new year

The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city, create a unique page dedicated to nothing other than that physical space.

Populate it with everything someone would need to know to find you - your store hours, a unique description, parking information, public transit information and more. You should also add a Google Map so that people can easily get directions to that location, too.

This will give Google yet another opportunity to index a very location-specific page pertaining to your business. So not only will local searchers find your primary domain, they'll find a page dedicated entirely to the store that is closest to their home - thus increasing the chances they reach out and make contact.


the art of local content


It's no secret that content is one of the best ways to increase your search engine rankings. But local-driven content has the same impact on your local SEO, too.

Don't just write a lot of blog posts about general topics. Those are good, but you also need to focus on smaller, niche and location-specific topics, too.

Is there are particular event in your city that your business will be attending? Write up a blog post about it and let people know that you'll be there, what they can expect and why they should come. Did one of your locations recently hire a new employee? Devote 500 words to why this new hire was so exciting in the first place.

Any topic that you CAN give a local slant to, you SHOULD give a local slant to. Not only will it again give a boost to your larger SEO efforts by way of high quality, relevant content, but the local angle will also improve your local SEO strategies, as well.

Never forget that about 18% of local mobile searches in particular lead to a sale within just one business day. So if local SEO isn't something you're already devoting a significant amount of attention to, now would be an excellent time to start. Strategies like those listed above will help make sure your own efforts get off on the right foot.

Labels

Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage. ...
Post a Comment
Read more

Does having a social media presence have any direct impact on your search engine rankings?

If you were to ask that very same question on Google right now, the answer would be... questionable. Social media is a huge part of the work we do here at Christopher August and because of that, we can definitely confirm that producing unique quality content does, in fact, help your larger SEO efforts. Likewise, there are many ways that social media can actually have a profound impact on your overall organic search visibility. You just have to keep a few key things in mind, of course. social media drives traffic to your website Including links to your website on your social media platform can have a big impact on the amount of traffic you receive. If Google sees that people are visiting your site, it naturally improves your rankings as a result. Make an effort to keep your social profile as strong as possible and you'd be surprised by the difference this can make. The more natural traffic and engagement you drive to your site, the better the res...
2 comments
Read more