Skip to main content

Why Hastags Are So Important For Your Business?

With the invention of Twitter came hashtags, short phrases or keywords used as a unique strategy for categorizing tweets and now a powerful tool in social media marketing. Hashtags will track and share any trending keywords you see fit for your business. This method has been adopted by other social platforms like Facebook, Instagram, and Pinterest. 

Starting in 2007, hashtags were only used as labels, marking messages or tweets. In 2009, Twitter began to hyperlink all hashtags in tweets. These links would send people to a social feed or community within that platform centered on the keyword at hand, linking their tweet with other peoples.The correct hashtags can make a brand better with something as simple as a four-letter word. Proper and relevant keywords mixed with consistent eye-catching tweets will be better position your message and brand for user interaction. 
Hashtags brought a needed interaction between companies and their audience. This can be very valuable to businesses, because hashtags push your content to a wider audience and aid in connecting them to your business.Hashtags are widely used to search for content within social networks and search engines, which means hashtags give you a great opportunity to get your information in front of potential customers without paying a dime.  
Hashtags can also be tricky, because too many on one post can hurt your engagement and potential because people tend to dislike or stop following your brand. In fact, when you use more than two hashtags on Twitter,  your engagement actually drops by an average of 17 percent. However, the infrastructure of Instgram’s hashtags system encourages more hashtags.  Each tag links your photos to different Instagram feeds allowing more users to see your content.  The best method to helping your business is to use keywords related to your business and industry.  If your company sells ice cream, then you want to avoid words boots or chicken, unless you serve chicken flavor ice cream.  Stick to #icecream and add maybe your location:) 
To begin using hashtags is easy. Continue to post on social media as your company normally does, for keywords (your hashtag), include a # in front of the word(s).  If you want to use a phrase as the hashtag, for example Christopher August LLC, do not include a space between the words ,#ChristopherAugustLLC. 

For more information about hashtags, social media marketing, or digital marketing, contact us anytime! 

Labels

Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Top Local SEO Strategies Your Biz Can Benefit From?

At this point, the power of not only SEO but local SEO in particular is far too important to ignore. As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study. So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind. your best local seo strategies for the new year The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city,...
Post a Comment
Read more

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage. ...
Post a Comment
Read more

Does having a social media presence have any direct impact on your search engine rankings?

If you were to ask that very same question on Google right now, the answer would be... questionable. Social media is a huge part of the work we do here at Christopher August and because of that, we can definitely confirm that producing unique quality content does, in fact, help your larger SEO efforts. Likewise, there are many ways that social media can actually have a profound impact on your overall organic search visibility. You just have to keep a few key things in mind, of course. social media drives traffic to your website Including links to your website on your social media platform can have a big impact on the amount of traffic you receive. If Google sees that people are visiting your site, it naturally improves your rankings as a result. Make an effort to keep your social profile as strong as possible and you'd be surprised by the difference this can make. The more natural traffic and engagement you drive to your site, the better the res...
2 comments
Read more