Squarespace vs. WordPress: What You Need to Know

When it comes to building the perfect website to represent a brand across all corners of the Internet, small and medium-sized businesses owners essentially have two core options available to them: Squarespace and WordPress. Both allow almost an unparalleled level of control over website design and creation, but each one brings something unique to the table that is worth exploring.

Cost

Perhaps the major factor that separates Squarespace from WordPress is also the most important to small businesses in particular — cost. While it’s true that you can get WordPress up and running for free, this doesn’t mean that your site will come at no cost. If you’re not self hosting, you’ll need to pay a hosting company. If you want a custom domain, you’ll need to pay for that. Themes, storage, bandwidth — everything will be purchased piecemeal. Squarespace is definitely more convenient in this regard, as everything is included in one of two website and two commerce packages that you can choose from depending on your needs.

User Friendliness

Despite the fact that both platforms are powerful, Squarespace comes out ahead in terms of sheer user friendliness alone. Once your site is up and running, making changes is an absolute breeze. Making any changes you want via WordPress is possible, but it is also time consuming and requires a fairly steep learning curve.

User friendliness and the ability to make rapid changes is particularly important in terms of SEO, where the “rules” tend to change all the time. If Google rolls out another algorithm update without warning and you find yourself inadvertently breaking a lot of new rules, you need to be able to respond as quickly as possible. Squarespace gives you that ability. With WordPress, the process is hardly overnight.

Support

Another way that Squarespace comes out ahead is in terms of support. Most support for WordPress will come via third parties — YouTube videos, user forums and more. Squarespace, on the other hand, gives you access to a 24 hour a day, seven day a week support team included as part of your monthly subscription.

Comments

Top Local SEO Strategies Your Biz Can Benefit From?

At this point, the power of not only SEO but local SEO in particular is far too important to ignore. As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study. So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind. your best local seo strategies for the new year The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city,...

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage. ...

Does having a social media presence have any direct impact on your search engine rankings?

If you were to ask that very same question on Google right now, the answer would be... questionable. Social media is a huge part of the work we do here at Christopher August and because of that, we can definitely confirm that producing unique quality content does, in fact, help your larger SEO efforts. Likewise, there are many ways that social media can actually have a profound impact on your overall organic search visibility. You just have to keep a few key things in mind, of course. social media drives traffic to your website Including links to your website on your social media platform can have a big impact on the amount of traffic you receive. If Google sees that people are visiting your site, it naturally improves your rankings as a result. Make an effort to keep your social profile as strong as possible and you'd be surprised by the difference this can make. The more natural traffic and engagement you drive to your site, the better the res...

Christopher August

Search This Blog