Skip to main content

More People Own Cellphones Than They Own Toothbrushes:

Is Your Social Strategy Minty Fresh?

You read that right: only 3.5 billion people in the world own a toothbrush while 3.7 billion own smartphones. Whether that’s a testament to dedication to Rihanna’s Instagram in lieu of oral hygiene, or just plain forgetfulness, we don’t know. But we do know that with that many mobile devices out there to reach, you have to ask yourself if your social strategy is really taking advantage of that fact. Your social media use won’t affect your teeth but you can definitely bristle or sparkle depending on how you use it: here’s some other surprising facts you need to know.
Please Buy A Toothbrush First! 

Facebook and YouTube are the most widely-used apps in America.


With 125.7 million and 98.9 million unique users per month respectively, Facebook and YouTube represent the glut of most peoples’ social activity. Video should be part of your social strategy if you can swing it, but Facebook is where most people go. Interestingly, 70% of questions asked by customers on Facebook get ignored. Whether interactions with your customers are in private over email or in public on social media and review sites, you should always go the extra mile in providing good customer service. But have you thought about not just reaching out to more people on Facebook, but providing great communication and service to make up for this massive shortfall?

Facebook’s not the only place to go, though. 91% of retail brands have two or more social media channels (with apparel brands holding the most at five or more.) If you’re looking to get big sales, 93% of Pinterest users have bought something online in the past six months and they spend twice as much as Facebook users. And if you’re looking to market to women? 70% of Snapchat users are women, and daily video views on the app skyrocketed 400% over the past year.

No need to forego brushing your teeth for checking out the 500 hours of video that get uploaded to YouTube every second (which isn’t hypberole!) Professional social media management gives you time to get out and buy a toothbrush and take care of business.

Learn More About Our Agency, HERE
Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Does having a social media presence have any direct impact on your search engine rankings?

If you were to ask that very same question on Google right now, the answer would be... questionable. Social media is a huge part of the work we do here at Christopher August and because of that, we can definitely confirm that producing unique quality content does, in fact, help your larger SEO efforts. Likewise, there are many ways that social media can actually have a profound impact on your overall organic search visibility. You just have to keep a few key things in mind, of course. social media drives traffic to your website Including links to your website on your social media platform can have a big impact on the amount of traffic you receive. If Google sees that people are visiting your site, it naturally improves your rankings as a result. Make an effort to keep your social profile as strong as possible and you'd be surprised by the difference this can make. The more natural traffic and engagement you drive to your site, the better the res...
2 comments
Read more

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing  Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom f...
Post a Comment
Read more

3 SEO Mistakes To Avoid

In terms of website visibility and the ongoing success of your business, SEO (search engine optimization) is still one of the most powerful assets you have available to you in the modern era. Having said that, the SEO game in general is also constantly changing - the best practices of even a year ago are, by and large, woefully inadequate today. Because of that, there are a number of critical modern day SEO mistakes that you would do well to avoid at all costs. the keyword conundrum Gone are the days where SEO success was all about stuffing as many keywords into the copy on your website as possible. These days, not only is that an ineffective way to rank highly in search engines - it's also a great way to get you penalized by sites like Google, too. You must resist the urge to keyword stuff because any gains that you do see will be short-lived at best and the consequences of getting caught are far too severe to risk. Having said that, none of this means that keywords aren...
2 comments
Read more