Skip to main content

Is Your Biz Positioned For Future Of SEO?



One of the major challenges that marketers have faced for about as long as SEO has existed is that they're essentially trying to hit a moving target. The definition of "quality SEO practices" is constantly changing, making it difficult to keep up if you aren't paying as much attention as possible. Gone are the days where keywords were your number one asset and even the era where mobile friendliness reigned seems to be evolving into something else entirely, as evidenced by things like Google Home. If your SEO work isn't being optimized for the future, neither are your marketing efforts...

Pic By CC

WHAT IS GOOGLE HOME?


Google Home is more than just a digital assistant - it's essentially Google going "all in" on voice-only search. Considering that the vast majority of relationships between a consumer and a business begin with a search engine, this is absolutely something you need to be aware of moving forward.

In many ways, optimizing your SEO for the future to consider things like Google Home becomes all about intent. How is the way that people search through voice-only means different from how they search when they're sitting in front of their computer keyboard? How does Google return the most relevant answer to a search BASED on that intent when it "knows" people are searching with their voice versus with their fingers?

All of these are important questions with answers that are still developing organically. However, there ARE a few things that you can start doing in the short-term to help experiment and use these new trends to your advantage. You need to understand the TYPES of searches that products like Google Home will affect and identify where marketing opportunities present themselves and where they are now essentially closed off. According to Search Engine Land, the two categories that present the biggest opportunities for marketers today are "Facts and Information" and "Local Guide," which is where the majority of your efforts in this realm should be focused - at least in the short-term.


Learn More About Our Agency, HERE
Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Top Local SEO Strategies Your Biz Can Benefit From?

At this point, the power of not only SEO but local SEO in particular is far too important to ignore. As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study. So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind. your best local seo strategies for the new year The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city,
Post a Comment
Read more

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage.
Post a Comment
Read more

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing  Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom finis
Post a Comment
Read more