Skip to main content

6 reasons your medical practice needs digital marketing




In the medical field, marketing used to solely mean running radio and newspaper ads. Times are changing and medical practices are adapting to the evolving marketing tactics. In this digital era, it is important for your practice to leverage the tools you have at your disposal.


1. MORE PATIENTS ONLINE


More and more patients search online now-a-days. Your patients or potential patients are asking Google, Yahoo, and Bing where and how to resolve their medical issues now more than ever. With the increase in recent years of people searching for help online, why would you not attempt to capitalize on them?

2. EASIER TO TARGET


Digital marketing allows you to hone in your marketing efforts to just your target audience. You can be more effective with your targeted messages on just the channels your audience is spending their most time online. Also, certain channels like Facebook, Twitter, and Instagram allow you to show your ads to specific crowds based on demographics, interests, and much more. This helps you improve the quality of your leads as well as your conversions.

3. COST-EFFECTIVENESS


Medical practices aren’t known for having substantial marketing budgets. Digital marketing is the most cost-effective form of marketing. You are able to track what is working versus what is not working so you can allocate your budget to just the methods that you see a return on. Search Engine Optimization (SEO), content marketing, local online listings, and social media marketing are all effective ways for informing your target audience about your medical practice, where you are located, and what your specialty is while maintaining a reasonable budget.

4. INTERACT AND ENGAGE WITH PATIENTS


Digital marketing let’s your practice be more personable with your existing patients as well as your potential patients. You are able to update them about what is going on at the office, appreciate any praises, and handle any problems any patients might have. Traditional marketing methods are often one-sided and very impersonal. Taking your marketing efforts online allows you to interact with patients and make them feel more important. You are able to understand what some of their preferences are and make decisions to appease your potential and existing clients.

5. REPUTATION


Medical practices either thrive or die on their reputation. Digital marketing helps medical practices continually enhance their reputation day-in and day-out. By creating a warm, welcoming, and trusted brand, potential patients are more likely to be open to the idea of setting an appointment with your practice.

6. BECOME INDUSTRY LEADER


Digital marketing is your opportunity to showcase your expertise to your potential clients. By posting blogs and social media content, you have the ability to become an industry leader in the minds of the people reading your content. Take this opportunity to inform your audience about relevant and valuable information that helps improve their lives. Your audience will appreciate your positive impact and trust you with the issues in the future.

Learn about our agency and healthcare partners, HERE
Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Top Local SEO Strategies Your Biz Can Benefit From?

At this point, the power of not only SEO but local SEO in particular is far too important to ignore. As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study. So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind. your best local seo strategies for the new year The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city,
Post a Comment
Read more

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage.
Post a Comment
Read more

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing  Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom finis
Post a Comment
Read more