Skip to main content

How To Step Up Your Social Media Game As An SMB Owner?!


In terms of social media, it pays to be a small business. Not only did 92% of the people who responded to a Social Media Examiner survey say that social media marketing was essential for their small business, but it’s also a perfect way to generate the types of opportunities a smaller organization in particular can depend on. Not only does social media marketing lead to increased exposure and increased Web traffic, but you also get to cultivate newer, loyal fans, gain insight into your marketplace and so much more.



It’s important to understand that just being on social media isn’t enough. If you truly want to empower your social media campaigns, you’ll need to keep a few key things in mind.

IT’S ALL IN THE PLAN


Although social networking has a certain intimacy and “fly-on-the-wall” quality to it, the content you’re putting out into the world on Facebook and Twitter is NOT something you want to just “make up as you go along.” Small businesses in particular need to come up with a content strategy or some type of editorial calendar that answers the following questions about EVERY piece of content you create:

  • Why am I publishing this?
  • Who is this for?
  • When is it going live?


This will help give every tweet, every blog post and every other piece of content you publish a goal to work towards. Indeed, USA Today lists a lack of a plan as one of the major mistakes that small businesses make on social media.


ENGAGEMENT IS YOUR PRIORITY NOW


Remember that above all else, your goal with social media is to get people to engage with your business. Traffic, purchases and other factors are all ultimately ways to measure that level of engagement. People are busy and distracted these days with their attention being fragmented in countless different directions. Because of this, you must give them a REASON to pay attention to everything you put on social media.

Post frequent discounts and other promotions. Cover hot-button news topics within your industry. Write editorials with an honest perspective they won’t find anywhere else. If you’re able to master the fine art of engaging with your target audience and not just “speaking at them,” everything else will largely take care of itself.

Learn More About Our Agency ☞
Labels:
Location: Indianapolis, IN, USA

Comments

Post a Comment

Popular posts from this blog

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing  Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom f...
Post a Comment
Read more

2018 social media trends...?

The new year is almost upon us yet again, which can only mean one thing: it’s time to look forward when it comes to social media, paying attention to all of the latest trends that will help guarantee that your 2018 campaigns get off on the right foot. Social media is likely to remain the most effective, cost-efficient and meaningful way to connect with your brand’s audience on a mass scale for the foreseeable future — these trends, in particular, will help you wield the full power of this revolution to your advantage. augmented reality has finally arrived Just a year ago, augmented reality seemed like it was still a long ways off as far as widespread adoption goes. Then, the iPhone X was released, and it brought with it a wide range of different features aimed at bringing AR to as many people as possible. Suddenly, AR is everywhere — which has compelling implications for your social campaigns in particular. We’re very close to an age where you can have your consumers project yo...
Post a Comment
Read more

3 SEO Mistakes To Avoid

In terms of website visibility and the ongoing success of your business, SEO (search engine optimization) is still one of the most powerful assets you have available to you in the modern era. Having said that, the SEO game in general is also constantly changing - the best practices of even a year ago are, by and large, woefully inadequate today. Because of that, there are a number of critical modern day SEO mistakes that you would do well to avoid at all costs. the keyword conundrum Gone are the days where SEO success was all about stuffing as many keywords into the copy on your website as possible. These days, not only is that an ineffective way to rank highly in search engines - it's also a great way to get you penalized by sites like Google, too. You must resist the urge to keyword stuff because any gains that you do see will be short-lived at best and the consequences of getting caught are far too severe to risk. Having said that, none of this means that keywords aren...
2 comments
Read more