Christopher August

In terms of social media, it pays to be a small business. Not only did 92% of the people who responded to a Social Media Examiner survey say that social media marketing was essential for their small business, but it’s also a perfect way to generate the types of opportunities a smaller organization in particular can depend on. Not only does social media marketing lead to increased exposure and increased Web traffic, but you also get to cultivate newer, loyal fans, gain insight into your marketplace and so much more. It’s important to understand that just being on social media isn’t enough. If you truly want to empower your social media campaigns, you’ll need to keep a few key things in mind. IT’S ALL IN THE PLAN Although social networking has a certain intimacy and “fly-on-the-wall” quality to it, the content you’re putting out into the world on Facebook and Twitter is NOT something you want to just “make up as you go along.” Small businesses in particular need to come