Has Your Biz Been Affected By Google's Recent Update?

When it comes to generating the type online visibility that your small business depends on, Google is still your number one priority in terms of search. Not only do the vast majority of all interactions between a customer and a business begin with a search engine, but Google also has a 65.2% share of total search volumes worldwide. To that end, it's always essential to play by Google's rules - and the company recently introduced a significant new penalty that you absolutely need to be aware of moving forward.

GOOGLE'S INTRUSIVE INTERSTITIAL PENALTY

Have you ever been browsing a mobile site on your smartphone or tablet, enjoying a piece of content and then suddenly find yourself re-directed to your platform's app store? This is exactly the type of activity that Google is trying to curb with its new "Intrusive Interstitial Penalty," which officially went live around the world on January 10.

In addition to the aforementioned example, Google also specified that the following types of activities would be deemed "problematic" with the update:

Pop-up advertisements that cover the main content as the user is looking through a page.
Standalone advertisements that a user has to manually dismiss before they can get to the main content of a page.
Using a page layout where a standalone ad appears "above the fold" and a user must scroll to get to the content.

These types of activities could result in an entire domain of pages being lowered in their rankings, effective immediately.

WHY THIS MATTERS

Google is serious enough about this issue that they began warning sites and businesses five full months in advance - something it almost never does. Even major updates like Panda tend to roll out unexpectedly with very little supplementary information, often forcing businesses to figure out exactly what changed on their own before fixes can be implemented.

With a full five month warning both in the lead-up to the penalty and as the penalty went live, it's clear that this is a pressing issue for both Google and its users - which means that it's something your small business will need to be concerned with, too.

Learn How My Agency Can Help......☞

Comments

Top Local SEO Strategies Your Biz Can Benefit From?

At this point, the power of not only SEO but local SEO in particular is far too important to ignore. As of 2019, about 46% of all searches on Google involve people looking for local information. A massive 88% of the people who find your business via a local search on a mobile device will either call or visit within the next 24 hours according to that exact same study. So not only is local SEO a great way to help the right people find your business in the first place, but it's also a perfect opportunity to rocket them down the sales funnel and move them closer to a sale than ever. But if you really want to make sure that your local SEO efforts are optimized in 2019 and beyond, there are a few key things you'll want to keep in mind. your best local seo strategies for the new year The most immediate thing you should do (if you have not already done so) involves adding location pages to your website. If your business operates a physical location within a particular city,

Social Media - Your Content Delivery Mechanism!

As the number of worldwide social media users approaches 2.5 billion by as soon as 2018, more businesses than ever are turning to sites like Facebook, Twitter, Instagram and more to broaden their appeal and reach a whole new audience. If you think that being active on social media is JUST about sending out as many tweets as possible, or about getting as many people to share your Facebook post as you can, you’re sadly mistaken. You need to think about social media less as a button that you occasionally press and more as the content delivery mechanism it has evolved into. SOCIAL VIDEO: THE BATTLEFIELD OF THE 21ST CENTURY By the end of the year, 74% of all traffic on the Internet will be video — when you begin to look at Facebook Live, Snapchat and all of the other services currently offering live video distribution, it’s easy to see why. Social video is about to become one of THE most powerful ways to reach your audience using the foundation of social media to your advantage.

Client Spotlight - Unique Printing and Labels!

Since 1977, Unique Printing and Labels located in Greenfield, Indiana has provided Roll Flexographic and Sheetfed Offset Print manufacturing. UPL’s recent addition of Digital Printing continues to give their clients the print solutions they need to establish brand identity, attractively label their products and facilitate ongoing day to day business function. Their printing capabilities, integrated with in-house bindery solutions, allow Unique Printing & Labels to serve their customers from print media development to finished solution. Unique Printing and Labels - Printing Capabilities Commercial Offset Printing Offset printing is the most common form of high-volume commercial printing, because of its high quality and efficiency. Unique Printing and Labels offer a variety of high-quality paper stock to choose from, including matte, woven or glossy finishes, metallics, fluorescents and a variety of colors. They can custom finis

Christopher August

Search This Blog