Christopher August

If you don't believe social media has an effect on your business, think again! It doesn't matter whether you're a B2B or a B2C establishment: social media platforms are how people find out about your business and get an impression. Your social media presence everything to do with whether or not your business will grow aggressively or keep treading water. The days of finding out about a business by coming across a page in the phone book or being greeted by a newspaper spread are gone. Social media can and will change the face of your business, and it's up to you to put the power of social media engagement into your hands. The days of customers passively looking at your ads in the newspaper are over. Current Trends and Growth Rates for Social Media There are currently approximately three billion internet users around the world. That's about 45% of the world's population. Of that three billion, 2.1 billion of them have social media accounts with Facebook at the...

You’ve surely seen the word “GIF” or heard of an animated GIF before but what is a GIF and what does it do? GIF is an acronym that stands for Graphics Interchange Format. GIFs are essentially moving images and these moving images have revolutionized today’s most popular social media platforms such as Facebook and Twitter. If you’ve ever wondered how to engage more users on social media, GIFs may be part of your solution..... *GIF Credit- Giphy WHAT’S MAKES GIFS SPECIAL? As moving images, GIFs  serve as interactive engagement tools extended from you to your audience. Instead of long, drawn-out responses, many modern texters, tweeters and Facebook posters prefer to just respond in emoji or meme form. GIFs are an upgrade from this as they move in a manner similar to video files but with much smaller file sizes. Thousands of new GIFs are created every single day from buzzworthy moments in pop culture and you can even use websites or software to create your own. WHAT IS THE ...

There's a lot of buzz about content marketing: after all, over 4.6 billion pieces of content are created per day! Content marketing actually isn't as young as other forms of digital marketing and has interesting history. It goes as far back as the Jell-O recipes as a means to sell the product. Content is how brands develop a voice by telling stories, whether these stories are entertaining, inspiring, timely, helpful, or some combination of the above. Blogs, site copy, e-books, stories, tutorials, guides, recipes, and so much more can be part of your content strategy. Why Do I Need Content Marketing? PROVIDES QUALITY LEADS Content strategy is integral in the digital age to both engage your current customer base as well as gain more leads.  B2B companies that have regularly-updated blogs generate 67% more leads than companies that don't, and 70% of consumers prefer getting to know a company via its blog posts, articles, social media posts, and other content that com...

Social media is extremely important to your business. It's demonstrative of your brand voice and how you face the public, and effectively using social media is how you can find followers who could convert into paying customers. Depending on your product and point of view, it can even be fun! But if there's one thing that anyone can agree on when it comes to social media, it's that it can become extremely time-consuming. When you've got a time-consuming obligation like social media management, it's important to outsource it to a skilled social media manager. Here's why you should do just that..... ARE YOU POSITIONING YOUR BRAND FOR FUTURE GENERATIONS? Social Media Experts Know Exactly How To Find Your Target Demographics Targeting your demographics is tricky given the billions of people who use social media platforms. Social media professionals know what they're doing when it comes to drawing extremely targeted traffic to your website through social...