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Showing posts from August, 2016

How Effective is Your Website?

Web Design/Development That Positions Your Business For Long-Term Success When it comes to web design, one size rarely fits all. In order to create a website that is as beautifully designed as it is functional and optimized for all viewers, on all devices,  you will need a website that is designed to attract, creates stickiness, converts, and keeps users coming back! SO WHAT DOES THIS LOOK LIKE? To start, it is responsive, meaning that your website is designed in such a way as to offer a great user experience no matter what device it is viewed on. If you've ever viewed a website on your smartphone that was clearly not designed to be viewed on smaller devices, you've witnessed first hand the importance of responsive web design. With more and more people relying on their smartphones and tablets as their primary web-surfing device, it's now more crucial than ever to have a website optimized all variety of devices.  THERE IS A SECOND PART OF EFFECTIVE DESIGN... One

Is Socia Media Important For Your Business?

Social media is incredibly important to your business Whether you're a solopreneur, the owner of a local bakery, or the VP of marketing at a Fortune 500 corporation. Social media is a little over a decade old but didn't rise to prominence as a way to promote a business until the late 2000's.  Here's why social media presence and management is direly important for your business. It's simply a way for people to find you.  No one can visit your website or physical location if they don't know how to reach you. Social media presence and interactions will be among the first things that come up in a SERP (search engine results page.) Someone can simply find out about you through someone's Twitter or Facebook feed instead of an organic search, as well. Social media can be a fun way to find new prospects and customers.  Nothing on social media ever truly dies but it is a little more flash in the pan than email marketing, and can be used for both inbound