Christopher August

Being a local digital marketing agency in Indianapolis, we know that reading on the mobile web can be a slow, clunky and sometimes a frustrating experience - but it doesn’t have to be that way.  The Accelerated Mobile Pages (AMP) Project from Google is an open source initiative that allows for publishers to create mobile optimized content once and have it load instantly everywhere. What is the Accelerated Mobile Pages project? The Accelerated Mobile Pages (“AMP”) Project is an initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone – publishers, consumer platforms, creators, and users. Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to loa...

With the invention of  Twitter  came hashtags, short phrases or keywords used as a unique strategy for categorizing tweets and now a powerful tool in social media marketing. Hashtags will track and share any trending keywords you see fit for your business. This method has been adopted by other social platforms like  Facebook , I nstagram , and  Pinterest .  Starting in 2007, hashtags were only used as labels, marking messages or tweets. In 2009, Twitter began to hyperlink all hashtags in tweets. These links would send people to a social feed or community within that platform centered on the keyword at hand, linking their tweet with other peoples. The correct hashtags can make a brand better with something as simple as a four-letter word. Proper and relevant keywords mixed with consistent eye-catching tweets will be better position your message and brand for user interaction.  Hashtags brought a needed interaction between companies and their audienc...