Why Instagram is Important For Your Small Business

Learn 5 Reasons Instagram is Important For Your Business.

Engagement- As some of you might know the ability to reach followers on Twitter and Facebook has become difficult without forking out money. Instagram is not as saturated yet, so the opportunity to create brand awareness and generate a following is a little easier.

Audience-You might think that Instagram is just for kids, but I can assure you that it's not. You will see below that Instagram has 34% of the social market share as well as the largest amount of time spent on site per channel (very important). The longer they are on the site, the more opportunities exist for users to interact with your brand.

Source-Comscore

Competitive Advantage-Only 9% of small businesses are currently utilizing Instagram. There is still time to get in early and relay your message without so much competition. Branding-Today, people want to know who the person is behind the brand. People like to connect with people. Instagram's photo platform is the perfect opportunity to accomplish this. Let them see who you are and you'll be happy that you did!

It's for All Businesses-You don't have to have a retail storefront for Instagram to be important to your business. B2B companies can gain big advantages by simply sharing team photo's, team building exercises, projects you're working on, business trips, client visits, etc. The opportunities are really limitless with Instagram.

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