Christopher August

Bad advice is counterproductive on the best of days - but in the break-neck world of social media, it can do an incredible amount of damage in a short amount of time. Life on social networks like Facebook and Twitter moves impossibly fast. If you spend a ton of money on a video that you just know will go viral but launch at the wrong time, or in the wrong way, or on the wrong network - all because you were following the advice of so-called experts - that’s it. It’s done. You don’t get another shot at it. You’ll have no choice but to just move onto the next thing and write this effort off as “the one that got away.” Because of this, part of success on social media involves knowing how to weed out the white noise. Taking the time to learn how social networking actually works from a user perspective gives you the context to immediately separate the good advice from the bad, putting you in a better position to succeed - or at least to know what “best practices” you shouldn’t be listenin...

We’ve said it before and we’ll say it again – SEO ranking is a lot more than just a number on a page. For your business and more importantly your brand, it’s everything. It represents visibility – how likely people are to discover you when they’re searching for related products, services or topics. It represents the start of your sales funnel and the always-essential first impression that you’re about to make with a new customer. It means getting a tactical advantage over your competitors that you can use to gain better, higher quality leads and the increased sales that follow. Improving your SEO ranking is always important – but one thing it certainly doesn’t have to be is difficult. At least not if you approach it from the right angle. If you really want to improve, strengthen and support your SEO rankings and related efforts, there are a few simple-yet-effective tips you’ll want to keep in mind. GENERAL SEO RANKING TIPS The following tips are not designed to be “one-time u...