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Showing posts from July, 2016

Old SEO Vs New SEO

Before we get into differences about how SEO (Search Engine Optimization) used to work versus how you can excel in today’s version of SEO, it is important to touch up on what SEO is. SEO refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your brand, your product, or your service via search engines like Google, Bing, and Yahoo.  OLD SEO So in regards to the old way of SEO, there were only two objectives to reach a higher rank on search engines. There were on-page SEO and off-page SEO. In other words, your on-page SEO meant covering your webpage with keywords and off-page SEO meant blasting the internet with links to your website wherever you could. It was like a game against the search engines. The name of the game was quantity. The content on websites was directed only at search engines, not at searchers. NEW SEO In the new day of SEO, it is all about how th

What is Your Unfair Advantage?

When running a business, the only way to compete with the Walmarts and the Amazons of the world in today’s time is to have your niche. Whether it is better customer service or a certain expertise, you have to have something that puts you above the rest.   As a locally owned digital marketing agency, we can offer you a more cost effective solution at a higher rate of quality.  The reason we succeed is because we give you all the attention that you need and have methods and the experience that are proven to work for your business. ATTENTION We are a relatively small marketing agency. We are cost effective and give you the attention that you need. We love to meet with our clients regularly to get their opinions on what they believe are important to their customers and the brand that they want to portray. We do thorough research on what demographic of customers that our clients are reeling in so we can market to the demographic that suits their business.  We are never going to make