Before we get into differences about how SEO (Search Engine Optimization) used to work versus how you can excel in today’s version of SEO, it is important to touch up on what SEO is. SEO refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your brand, your product, or your service via search engines like Google, Bing, and Yahoo. OLD SEO So in regards to the old way of SEO, there were only two objectives to reach a higher rank on search engines. There were on-page SEO and off-page SEO. In other words, your on-page SEO meant covering your webpage with keywords and off-page SEO meant blasting the internet with links to your website wherever you could. It was like a game against the search engines. The name of the game was quantity. The content on websites was directed only at search engines, not at searchers. NEW SEO In the new day of SEO, it is all about ho...
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